Its now evident that the last years emerging power from the users of Internet and their individual logic is now more and more dominant.
So on our way through the ongoing evolution to the Metaweb (Connecting intelligence) we are now at a stage where knowledge and people are connected.
Old marketing and PR traditions with strong messege control is challenged and companys have now to realise that they must let part of the control go over to the users.
Impact through traditional marketing such a banners, DM and ads,etc. will weaken.
Rapidly, new and holistic, digital strategies have to be created. Because individual users will be the authorities. Not the companys.
Today its hard to find, in any company world wide, where the 4 main logics that drives our digital future is managed and coordinated with clearity.
Will their be CLO´s (Chief Logic Officers) that coordinates and leads the companys resources to success and excellence in a world that is user driven?
I dont realy know but " Times are changing".
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